Technology and style infused into the pontoon boat. With large digital touchscreen displays (12” and 7”) eliminating the need of countless switches and gauges, it has never been easier to enjoy and navigate the water. Personal device chargers and inputs have been incorporated, as well as water tight storage for that device and other personal items.
With the increase in popularity of the pontoon boats, this segment of the marine industry has greatly expanded. There are luxury and sport models that go well into six figure territory, while other models cater towards a more value driven customer. Most pontoon helms of the past were very functional, but had little attention paid to style. That is all changing with an increasingly crowded market and evolving expectations of the customer. With this in mind, how do you create a new helm for a value focused customer that provides a more sporty/aggressive style that differentiates from the field.
The main focus of the design was to provide a more sporty instrument cluster while incorporating aggressive lines into the fiberglass helm. The wraparound layout easily keeps all instrumentation within reach and provides excellent sight lines. Because this is a value solution, a level of modularity had to be incorporated to accommodate different tiered offerings. The most basic involves a set of analog gauges and a storage box, while a higher offering incorporates a touchscreen display and a vinyl wrapped top cap.
The result is a helm that really elevates the experience for this customer. With exciting style, more aggressive feel, and improved functionality, buying a pontoon boat doesn’t mean you have to settle on your navigation experience.
The new Lund helm is available on all three LX pontoon models.
Innovation is not creativity, design or technology in isolation. It doesn't require the ability to predict the future. It’s born from a very logical and holistic approach.
There are some great examples where individuals or companies have developed trailblazing new technologies that have revolutionized industries. However, development on this scale requires big budgets, patience, and acceptance of a high rate of failure. The risks are as great as the rewards.
A more purposeful approach is to focus on delivering an experience. By combining existing technologies and innovations in a meaningful way, a new experience can be created.
Digital Video Recorders (DVRs) are a great example of this. The recording technology it utilizes far preceded the DVR invention. However, it arguably changed the way we watch television forever. There are many more similar examples.
At Launch, we focus on understanding your business and the experience that your brand strives to deliver. Our approach goes beyond the form solution of a single product. Instead, we seek to develop the opportunities that surround that product, and its relationship to your holistic brand experience.
We have the tools to seek out the experiences that your consumers crave, establish guardrails on how to deliver that experience and a Connect To Develop model that links your strategy to existing technologies. Our experience and processes are designed to deliver product experiences quickly and with less risk.