Drying hair is a result of 2 factors: Heat and Volume of air.
The key to solving this problem was to identify a way to increase the velocity of the air without upgrading to expensive, commercial grade AC motor systems.
To achieve this, we worked with PAX Scientific, a world leader in Bio mimicry science and technology (www.paxscientific.com), to develop a revolutionary fan design that allowed us to deliver performance that exceeded the air velocity ( CFM – Cubic Feet per Minute) of professional hair dryers. All while using the exact same motor system as any common hairdryer, and without adding any additional parts or cost.
In fact, it worked so well, that conventional heating elements cooled down during the first
30 seconds of use. To solve this, we upgraded the heating system to generate more heat more quickly. By doing so, the hairdryer was able to deliver larger volumes of hot air, consistently.
Designer Joe Palermo was challenged to bring the technology story to the surface. The patented swirl shape differentiated from the competition and reflected the Bio mimicry story behind the technology