Research shows that Chick-Fil-A is a go-to spot for breakfast and lunch but restaurant traffic for dinner time drops significantly. The internal team was looking for a creative opportunity to provide a new dinner experience to consumers that fit their evolving needs. Sitting down to a nice family meal has been a tradition for many households, but finding the time to plan and create a meal is often quite difficult for today’s busy family. With the increase in popularity of family-style meal packs, Chick-Fil-A saw an opportunity provide a meal experience that would allow their customers to have a family dinner at home, even if they are running short on time to cook. Our goal was to create a packaging solution for a family meal that provides delight, upholds food safety and quality, and remains easy to assemble in the restaurant.